Frequently when I’m consulting with real estate team leaders and agents, I’m told, “well, Mark, everyone is the same, just like me!” And I say: “differentiate or die.”
Think about it; you can get gas for your car anywhere. You can take any airline or rental car firm to get you to your destination. So why do you trade where you trade? For some, it’s the price; for others, it’s service, and for many, it’s convenience.
Think about it when marketing a commodity business consider the following eight ways to?differentiate yourself:
- Deliver an overall superior customer service experience
- Deliver superior responsiveness
- Offer flexibility with a menu of services
- Be the undisputed knowledge expert in your neighborhood
- Become a valuable resource – the HUB of all things home service-related
- Create more relevant and modern digital marketing
- Example: Package your pre-listing, listing and post-listing communications in a very unique and fun way
- Surprise and delight with creative neighborhood events
- Example: A shredder or charity truck drop off for spring cleaning
- Build more robust and more in-depth relationships – an organic loyalty program.
Take the perfect transaction from your experience and work backward. Reinvent a great experience from start to finish. Then ask for feedback. Studies show you just need to ask four questions:
- What did we do well?
- What can we do better?
- Would you refer us to others who need to buy, sell, or invest?
- Anything else you would like to share with us?
So there you have it differentiate or die! Will you?
My acquaintance Dr. Danial Amen wrote about his experience with ants. After a hard day at the office, he arrived home and found thousands of ants in his kitchen as he started to clean them up, an acronym developed in his mind – ANTs.?
Just like the infested kitchen, his patients’ brains were also overrun by ANTs. Yet ants in a different sense:?Automatic Negative Thoughts (ANTs).? And those thoughts were robbing them of their joy and stealing their happiness.
He started teaching his patients how to eliminate all of the ANTs because that’s what fuels negativity.
Every single time you have a thought, your brain releases chemicals.
Dr. Amen determined that every time you have a sad, hopeless, mad, cranky, unkind, judgmental, or helpless thought, your brain immediately releases chemicals that make your body feel awful. Your hands get cold and wet, your muscles get tense, your heart beats faster, and your breathing becomes shallower. Additionally, the activity in your frontal and temporal lobes decreases, which negatively affects your judgment, learning, memory.
The opposite is also true – whenever you have a happy, hopeful, loving, kind, or positive thought, your brain releases an entirely different set of chemicals. Your hands get warmer and dryer, your breathing becomes more profound and more regular, your muscles relax, your blood pressure decreases, and your brain works better.
So, if you want to eradicate negativity from your life, work on disciplining your mind to get rid of the ANTs and developing ANTeaters to patrol the streets of your account. (Side note: 2 of my sons our University of California (UCI) Anteaters!)??
Just as there are many species of ants in the world, there are different kinds of negative thought patterns (ANTs). Dr. Amen outlined a few we felt we all should learn to identify:
The masterful art of predicting the worst, even though you don’t have any evidence.
Where you arbitrarily believe that you know what someone else is thinking, even though they didn’t tell you. Many people do this, and more often than not, it gets them into trouble. It’s a significant reason why people have difficulty in relationships. I call it false projecting!
Thinking with words like should, must, ought, and have to. The words we use to talk to ourselves are significant. Guilt is a good motivator for change. Telling yourself, “I should go see my grandmother” rather than “I want to spend time with my grandmother,” only serves to make you feel negative.
Whenever you blame someone else for the problems in your life, you are a victim, and you can’t do anything to change it. Many of us play the blame game, but it rarely helps us. Stay away from blaming thoughts and take personal responsibility for changing the problems you have.
Calling yourself or someone else a derogatory name. This diminishes your ability to see situations clearly, and labels can be very harmful.
So now that you have met some of the ANTs that rob you of your happiness and peace of mind, what do you do about them?
Whenever you find yourself feeling mad, sad, nervous, or out-of-control, write down what you are thinking. Then identify which ANT species is infesting your mind and talk back to it.
Challenging negative thoughts (killing the ANTs) takes away their power and gives YOU control over your thoughts, moods, and behaviors.
The cool thing is we all get to choose how we play the game and learning how to kill the ANTs and develop an internal ANTeater is a great choice!?
Check out his book,? The Brain Warrior’s Way
To delay is to eventually make the right decision even harder.
“Indecision is a decision.”
Because not deciding is a choice, decisions are made whether we make them or not.
Bottom line: time is our enemy, and time ALWAYS wins unless action is taken. What we are not changing we are choosing.
What will you take action on TODAY?
Source:?JP Piccinini: No More 1970s Way of Selling Real Estate | by Candy Evans – CandysDirt.com
A recent publication by award-winning journalist and Founder of Candy’s Dirt, Candy Evans, explores the insights of CEO of Vesuvius Holdings and Founder/Owner of JP & Associates REALTORS? (JPAR), JP Piccinini, on the importance of providing a high value, low-cost, agent-centric business model during uncertain times.
The feature gives a nod to Piccinini’s multi-award-winning and innovative brokerage, highlighting?its recent ranking as the nation’s 50th most productive brokerage in transactions by the Real Trends 500. It also mentions how the company is ranked among the Swanepoel Mega 1000 list of top brokerages in the country and goes on to detail its franchise success.
A 100-percent-commission, full-service model, Candy also writes on the brokerage’s minimal transaction fees, cap, and production requirements.
Before concluding, the publication also accredits several of the company’s most innovative offerings, including its iBuyer, Instant Offers program, agent health care plans, and most recently, partnership with Matterport, a 3D virtual tour company. It also notes JP waived minimum transaction fees for franchisees and reduced the fee to onboard new agents by 50 percent, one of several COVID-19 reductions for the month of April.
Hosted by Candy, the article ends with a link to a one-on-one video interview with JP.?
The full story published via CandysDirt.com can be read here.
About JP and Associates REALTORS?
At JP & Associates REALTORS?, we’ve built a company that focuses on putting agents first. Opening in 2011, JPAR is taking the real estate industry by storm and JPAR Franchising has earned accolades such as Top 10 Hottest Franchise (according to Inc.), a three-time Inc. 5000 honoree (2019: #1004), and the Fastest-Growing 100% Commission Brokerage and Franchise in the USA (according to Real Trends 500). Since offering franchise services in 2018, JPAR has expanded to 14 states in addition to the brokerage in Texas.
JPAR operates multiple offices across Alabama, Arizona, D.C., Indiana, Florida, Georgia, Kentucky, Louisiana, Maryland, Michigan, New Mexico, North Carolina, South Carolina, Virginia, and Texas.
JPAR is expanding nationwide and offers franchising opportunities for entrepreneurial real estate professionals.
To inquire about franchising or to learn more, please, fill out the following:
By FortyThree for Matterport for JP & Associates REALTORS?
New Partnership Enables Streamlined Scanning Solutions and?Suite of Features for Showcasing Properties
FRISCO, Texas / SUNNYVALE, Calif. – March 31, 2020 – Matterport, the market leader for spatial data capture, and JP & Associates REALTORS? (JPAR), one of the top 50 real estate brokerages in the US, today announced a partnership that empowers JPAR’s agents to offer a Matterport 3D virtual tour. Matterport is making it simple for them to schedule a local scan service professional to capture a property in 3D and create a striking digital twin that clients can virtually walk through. In addition, Matterport’s all-in-one platform automatically generates and simultaneously delivers high-resolution photos of the property, video assets, and floor plans – everything JPAR agents need to immediately market properties.
“We are always looking for new ways to serve our clients and agents – even more so in times of crisis,” said JP Piccinini, Founder and CEO of JPAR. “By offering Matterport 3D virtual tours, our agents are armed with the very best solution to increase engagement with listings and help clients sell their homes as quickly as possible.”
Founded in 2011, JPAR was born out of a simple concept: supply real estate agents with everything they could possibly want or need in a brokerage. A top agent himself, Piccinini laid the foundation of this leading real estate brokerage based upon two critical components: productivity and service. In just eight years, the company has grown to more than 2,500 agents and has sold more than 40 franchises.
“We’re proud to offer JPAR agents a turnkey solution that turns every listing into a 24/7 open house, especially now during this time of social distancing,” said Richard McDonald, senior director of real estate strategy at Matterport. “Matterport is excited to connect JPAR agents with our professional network to create the most immersive 3D property walkthroughs for their clients to explore from anywhere, at any time.”
Matterport digital twins have also proven to help agents win more listings, sell properties faster and earn higher commissions. An independent study commissioned by Matterport showed that properties with 3D tours closed 31% faster and sold for up to 9% higher. Over 90% of the listings used Matterport 3D tours.
About JP & Associates REALTORS?
JPAR is one of the top 50 real estate brokerages. A full-service transaction fee-based real estate brokerage, it has been recognized as one of the fastest growing brokerages in the country by REAL TRENDS. JPAR has been honored by Inman Real Estate News, Inman Connect and is a back-to-back INC5000 nominee. It operates multiple offices across Alabama, Arizona, D.C., Florida, Georgia, Louisiana, Maryland, Michigan, New Mexico, North Carolina, South Carolina, Virginia, and Texas and offers franchising opportunities for entrepreneurial real estate professionals.
To learn more about becoming an agent or franchising with JP & Associates REALTORS?, visit www.6zumin.net.
JPAR Media Contact
Matterport is the leading spatial data company digitizing and indexing the built world. Its unique 3D capture technology creates the spatial data layer on which the industry can interoperate, and the company’s all-in-one 3D data platform makes it fast and easy to turn any physical space into an accurate and immersive digital twin. The Matterport platform helps customers realize the full potential of a space at every stage of its lifecycle including planning, construction, appraisal, marketing, and operations. Learn more at matterport.com and browse our gallery of digital twins.
Connect with Matterport on Facebook, Twitter, LinkedIn, and Instagram.
*All trademarks and product names are the property of their respective companies.
Matterport Media Contact
FortyThree for Matterport
Number-one independently owned brokerage in Texas and one of the country’s fastest-growing franchise offerings to provide industry-leading transaction management and back-office solutions via TransactionDesk powered by Lone Wolf Technologies’
FRISCO, TX – January 30, 2020 – In a bold move, JP & Associates REALTORS? (“JPAR”) has announced that it will provide Lone Wolf Technologies’ (“Lone Wolf”) enterprise platform to its 45 offices and 2,500 full-time associates across 11 states. This platform, the only one of its kind in real estate, combines back office and transaction management to simplify the real estate transaction experience for everyone involved.
Lone Wolf’s enterprise platform is built on TransactionDesk and brokerWOLF, the company’s fully integrated transaction management and back-office and accounting solutions, and houses top tools for forms, eSignature, file review, accounting, commissions, agent management, and business intelligence. The platform ensures that both agents and the back office, who historically have worked in siloes on transactions, can collaborate in real-time. It also opens the door to a growing marketplace for agents and brokerages where they can connect a wide range of upstream and downstream services directly to their Lone Wolf platform.
With all of these tools available in one place, JPAR can dramatically increase the speed, accuracy, and simplicity of its franchise affiliates and brokerage transactions, extending these benefits to over 25,000 consumers in the coming year.
“We’re proud to help JPAR bring a connected technology system to all of their locations,” said Jimmy Kelly, CEO of Lone Wolf. “Too much of today’s technology can’t connect, leaving agents and brokers to cobble together a process beset by added data entry and time-consuming tasks. Our transaction and back-office solutions connect agents and brokers to ensure their technology does for them what it needs to do: make their jobs simpler. It’s wonderful to see our technology doing just that for JPAR.
JPAR is the country’s fastest-growing 100% commission real estate firm in Texas according to REAL Trends, and in its first year of franchising, has already established franchise operations in 11 states. Mark Johnson, CEO of JPAR’s corporate-owned offices, said, “the firm’s decision to choose Lone Wolf comes after an extensive evaluation of the industry’s leading technology providers based on a number of factors, including product functionality, flexibility, and future plans.”
“We’re so excited to provide Lone Wolf’s enterprise platform and TranscationDesk to our family of companies, associates and customers,” said JP Piccinini, Founder of JP & Associates and Chairman of Vesuvius Holdings, its parent company.
According to Johnson and Piccinini, the decision to choose Lone Wolf came from a strong belief in the company and its platform. Like JPAR, Lone Wolf is deeply committed to improving the overall experience for the consumer, the next generation of real estate professionals, franchise owners and the brokerage.
“We’re confident that its platform, in the hands of our associates, will do exactly that,” said Piccinini. “Working together, we can continue to revolutionize the real estate experience in Texas and across the United States.”
Nick Gaede | Industry Relations
E: [email protected]
About Lone Wolf Technologies
Lone Wolf Technologies, a Vista Equity Partners portfolio company, is the North American leader in residential real estate software, serving over 1.3 million real estate professionals across Canada and the U.S. The company offers an ecosystem of technology products designed to simplify the entire transaction process, including software for back-office and transaction management. Each element of this ecosystem enables brokerages, agents, MLSs, and associations to operate more efficiently, reduce costs, and increase opportunities for profitability. Lone Wolf’s head office is located in Cambridge, ON, with additional offices in Dallas, TX, London, ON, and Fraser, MI.
About JP and Associates REALTORS?
At JP & Associates REALTORS?, we’ve built a company that focuses on putting agents first. Opening in 2011, JPAR is taking the real estate industry by storm and earning accolades such as Top 10 Hottest Franchise (according to Inc.), a three-time Inc. 5000 honoree (2019: #1004), and the Fastest Growing 100% Commission Brokerage and Franchise in the USA (according to Real Trends 500). Since offering franchise services in 2018, JPAR has expanded to 11 states in addition to the brokerage in Texas.
JPAR operates multiple offices across Alabama, Arizona, Florida, Georgia, Louisiana, Maryland, New Mexico, North Carolina, South Carolina, Virginia, and Texas is expanding nationwide and offers franchising opportunities for entrepreneurial real estate professionals.
To learn more about becoming an agent or franchising, please, fill out the following: